In 2015, education tech company ClassDojo raised another $21 million in a round of series B venture funding. The capital realized was raised from investors like SignalFire, General Catalyst, Reach Capital, and GSV. ClassDojo is a San Francisco startup that was created in 2011 to connect teachers with students and their parents.
The company provides an interactive and user-friendly communication platform that assists teachers to stay in constant communication with parents about their kids’ social and educational development while at school. This allows parents to stay appraised of their children’s school and classroom activities. With ClassDojo, parents become more involved with their children’s classwork on a daily basis unlike the traditional meetings between parents and teachers held occasionally during the academic year.
Statement from the Founders
Sam Chaudhary and his ClassDojo partner, Liam Don, said that the new capital raised will be used in expanding their team. It will also be channeled towards coming up with useful content and other features that will enhance parents’ experiences especially while at home. Sam said that the new features under development will assist parents in starting and guiding useful conversations at home.
Today, Class Dojo is used in an unprecedented 85,000 schools and learning institutions within the U.S. The company estimates that at least 2 in 3 schools are using the communication platform. When it was founded in 2011, the founders saw an opportunity to develop a user friendly application that would be used to create a healthy community between parents, students, and teachers.
The two founders said that they do not intend to start making revenue from user’s data. Instead, they plan to eventually introduce a series of premium features or content that parents would pay for. Another possible idea would be to include some transactional features that empower parents to pay for school activities using their handheld gadgets.
ClassDojo has created a user friendly and highly interactive communication platform to connect students and teachers with parents. This allows parents to become involved in their children’s classwork. Using the app, teachers encourage students to develop their social skills and talents while enhancing their learning environment.
Using the app, teachers can easily take pictures of different classroom moments and share them with parents. In the process, students grow in an interactive classroom culture that encourages positive feedback. Teachers are empowered to motivate every student in class by sharing moments where shy and introvert students participate in class. Student stories are primarily student-led digital portfolios. Students can add content of their work to the platform and share it with parents.
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